Our 5 Step Lead Generation Process - Lead Gen Specialists UK

At The Lead Gen Specialists, we have built a robust, practical and streamlined process for generating new, sales qualified leads and appointments for our clients. By working closely with our clients to understand their lead generation requirements and how their clients purchase from them. We possess the ability to generate sales-qualified opportunities for prospects who are looking to have a commercial discussion with your salespeople now. So, what does our 5 Step Lead Generation Process look like:

Step 1 | Onboarding Lead Gen Clients

Before any outbound lead generation activity starts, The Lead Gen Specialists will hold a strategy session with you. This session aims to identify your USPs, differentiating statements, anecdotal stories we can tell and an understanding of your ICP. The information gathered during this session will be utilised to source the campaign data we will be targeting, develop the messaging and plan for our activity. Following this session, we shall report back to you with all the actions required to go live; most will sit with us!

Step 2 | Lead Generation Campaign Setup

Following the onboarding session, your dedicated Account Manager will begin sourcing data, building your personal database within our CRM and start our intensive training with your nominated Telemarketer(s). Looking at who, what, why, social proofing statements, and the benefits, in order to develop a robust call structure designed to generate sales-qualified opportunities within your ICP.

Step 3 | Targeted Email Marketing Strategy

As part of the ongoing lead generation activity, our marketing team shall develop a series of emails designed to remove the scattergun approach to telemarketing. This is achieved by devising a series of emails that encourage clicks through to your website, and direct responses. Our clients have benefitted from increased output, leads and brand awareness by incorporating email marketing into their lead generation programme.

Step 4 | Go Live! Get Conversions!

Our team is prepared to go live with all the elements in place for a successful lead generation programme designed to generate high-quality appointments and leads! On your chosen ‘go live’ date, your Account Manager will introduce you to your team of Telemarketers, allowing you to get a feel for who they are as salespeople, and for you to impart your esoteric knowledge before calling.

Step 5 | Report, Review, Refine & Achieve

Reporting

We will provide extensive reporting on the outbound telemarketing, email marketing and lead generation activity conducted each week. This includes the stats on the number of calls and various dispositions, pipeline, cumulative leads and not interested conversations, with notes detailing each conversation.

Review

As part of your dedicated, strategic Account Management, your Account Manager and Telemarketer(s) shall meet with you weekly to discuss your weekly report, in addition to providing feedback. As a crucial element of any lead generation campaign, a regular review of activity, outcomes, conversations, objections, and leads generated is pivotal to developing a successful, commercially focused, lead generation programme that delivers a positive ROI.

Refine

Ongoing development of the campaign and messaging is paramount. Your Account Manager will work with your team and our internal resources to align objectives and streamline communication. Two-way dialogue and the ability to provide feedback and learn is what allows us to develop high-quality sales opportunities that can, and do, convert into new, profitable customers.

Achieve

With our 5 Step Lead Generation Process, we have a tried and tested method of building long-term profitable campaigns for our clients. We take the time to understand who you are, who your prospects are, and what your tone and narrative are, to act as an on-brand extension of your sales and marketing function. This level of engagement, in line with the 5 Step Lead Generation Process, means that the opportunities that we generate will be commercially viable to you.

Step 1 | Onboarding

Prior to any outbound lead generation activity, The Lead Gen Specialists will hold a strategy session with you. The purpose of this session is to identify your USPs, differentiating statements, anecdotal stories we can tell and an understanding of your ICP. The information gathered during this session will be utilised to source the campaign data we will be targeting, develop the messaging and plan for our activity. Following this session, we shall report back to you with all the actions required to go live, most sit with us!

Step 2 | Campaign Setup

Following on from the onboarding session, your dedicated Account manager will begin sourcing data, building your personal database within our CRM and begin our intensive training with your nominated Telemarketer(s). Looking at Who, What, Why, Social Proofing Statements and the benefits to develop a robust call structure designed to generate Sales Qualified Opportunities within your ICP.

Step 3 | Email Marketing

Step 4 | Go Live!

With all the elements in place for a successful lead generation programme designed to generate high-quality appointments and leads, our team are ready to go live! On your chosen ‘go live’ date, your Account Manager will introduce you to your team of Telemarketers, allowing you to get a feel for who they are as salespeople, and for you to impart your esoteric knowledge before calling.

Ready to learn more about how we can help you?

Interested in discovering how our 5 Step Lead Generation Process can be applied to your lead generation objectives? Contact us today to speak with one of our expert lead generation team.