About Smart EV
Smart EV, part of ‘Smart Group’, are a leading Lancashire-based EV charging installer. They assist organisations across various sectors, installing charging infrastructures tailored specifically to the needs of their clients, often utilising government funding.
By working closely with their clients, Smart EV plan and install high-quality charging solutions, ensuring easy access for employees and visitors with electric vehicles. Their comprehensive solution helps organisations achieve their carbon neutrality goals, while unlocking potential new revenue streams.
The Lead Generation Campaign
Smart EV were looking for a professional telemarketing and lead generation partner to break into, and establish a strong foothold, the education sector – a new venture for the group. The ultimate goal was to engage Decision Makers, securing on-site appointments to present a new tailored solution for schools and colleges.
Supported by government funding, in addition to their own financial commitment, Smart EV developed a solution that enables schools to install EV charging stations with no capital investment. This strategic initiative not only removes financial barriers, but also provides schools with the opportunity to generate revenue by offering energy to parents, visitors and the local community.
In seeking a partner, Smart EV focused on finding an agency that demonstrated not only clear expertise in lead generation within the EV charging industry – but in navigating the complex decision-making units found within many educational establishments — a challenge often faced when targeting this sector. This is when Smart EV decided to launch a campaign with The Lead Gen Specialists.
In addition to making a wave in education, we also decided to target markets where Smart EV already had a strong presence, such as car dealerships. This approach facilitated a steady flow of qualified leads with shorter sales cycles, providing a quicker ROI whilst we refined new messaging.
What Do Smart EV Have To Say About The Lead Gen Specialists?
Having compared several lead generation agencies, it was clear that The Lead Gen Specialists understood how to bring our proposition to market. From the initial meeting, a clear plan was developed that would allow their team to find key Decision Makers and engage with them on a peer-to-peer level, rather than just pitching at them.
This was incredibly important to us, as a growing company we needed to ensure that the opportunities being generated were highly qualified, allowing us to maximise the ROI on each site visit arranged.
Before the campaign went live, we had an on-boarding session with Luca, our Account Manager, who took a thorough brief from us. At this point, we knew we had made the right decision in moving ahead with The Lead Gen Specialists. Throughout the campaign to date, we have been continually kept up to date with progress, along with receiving recommendations on how to augment the campaign. This has proven to be highly rewarding. Whilst we initially decided to target the education sector, however over the holiday period, we looked at additional sectors where we have also received qualified sales appointments.
It’s also worth noting that during our weekly meetings with Luca and John (our dedicated Telemarketer), the professionalism displayed from both has been exemplary. It goes without saying, we would recommend The Lead Gen Specialists to anyone looking for a lead generation agency that needs high-quality sales appointments.’
