Flick Learning are a UK based eLearning platform with a difference – the way in which they deliver and phrase their training makes it memorable for the learner. Their platform enables the learner to access a range of courses, including:
- Safeguarding
- Childcare & Education
- Soft Skills
- Financial Crime
- Data Handling
- Health & Safety
The Lead Generation Campaign – Searching for a Professional Telemarketing Agency
With keen ambitions to grow, Flick Learning began their search for a professional Telemarketing Agency to conduct an eLearning Lead Generation Campaign. Having met with a few providers, Flick Learning took the decision to engage with The Lead Gen Specialists to develop, and deploy, a professional telemarketing campaign, to generate new sales leads within sectors, such as:
- Charities
- Childcare & Nurseries
- Construction & Manufacturing
- Education
- Food & Beverage
- Professional Services & Membership Based Organisations
- Retail
- Sport, Culture & Leisure
Developing the Telemarketing Campaign
Prior to any outbound activity, Flick Learning met with Joe Southall, Head of Service Delivery for our initial onboarding session. As a key step in our 5 Step Lead Generation Process, the session allows us to gain valuable insights into our clients messaging, proposition, key target market along with understanding what looks good with new, sales qualified leads.
Following this session, our team worked with Flick Learning to source data on their ideal customer profile, developing the message into a coherent, intriguing and impactful sales message along with training Flick Learning’s dedicated Telemarketer.
What do Flick Learning have to say about The Lead Gen Specialists?
When searching for a new agency to generate new sales leads for us, we wanted to choose an agency that not only understood who we were, but someone where they could emulate our ethos. As it happens, we already had another lead generation agency working with us, however, we wanted to AB test two lead gen agencies.
We chose The Lead Gen Specialists, not only due to their experience, but due to the fact that from the very outset, it was clear that they were more interested in helping us win new customers. A big part of their methodology is in taking a commercial approach to lead generation, not just generating leads for leads sake. One year on, and we’re still working with the team who are continually supplying us with a good flow of sales qualified leads. Furthermore, The Lead Gen Specialists are now our sole lead generation agency!
