Legal, Solicitors & Conveyancers – Expert Lead Generation

Expert Lead Generation
At The Lead Gen Specialists, we understand the difficulties legal firms face when sourcing genuinely qualified sales opportunities. As one of the UK’s leading legal lead generation companies, we combine over 35 years of experience in lead generation and marketing services with broad sector knowledge to deliver compliant, conversion-ready leads specifically tailored for legal, solicitor, and conveyancing practices.
Founded in 2020 by industry veterans Jason Greasley and Ben Miller, our agency was built on a clear vision: to be more than just a provider of legal leads but a strategic partner that drives business growth through data driven, commercially focused campaigns.
Sector Expertise: Conveyancing, Litigation, Commercial Law & More
We specialise in lead generation for conveyancers and solicitor firms across multiple practice areas, including:
- Conveyancing Lead Generation: We understand the competitive nature of conveyancing and the importance of timely, qualified opportunities. Our data and prospecting approach targets decision makers within your ideal customer profile.
- Litigation & Dispute Resolution: We generate leads from businesses actively seeking legal representation for a variety of reasons, ensuring your firm receives inquiries with genuine case
potential. - Commercial Law: Targeting decision makers in SMEs and corporates, we deliver leads looking for advice on contracts, mergers, or compliance, helping you build a profitable client base.
This sector focus ensures our team uses conversation styles, questioning techniques, and messaging that resonate specifically with legal prospects, increasing conversion rates and client satisfaction.
Why Legal Firms Choose The Lead Gen Specialists
Low-quality or unvetted leads
Poorly targeted campaigns
Non-compliance risks
Lack of insight into prospects’ readiness to buy
Our Process
How Our Legal Lead Generation Services Work
Our proven 5-step process ensures your lead generation campaigns are tightly aligned with your sales goals and client acquisition strategy:
01
Onboarding Lead Gen Clients
01
Onboarding Lead Gen Clients
We start by understanding your firm’s USPs, differentiating statements, anecdotal stories, and an understanding of your ICP to tailor messaging that resonates with decision makers.
02
Lead Generation Campaign Setup
02
Lead Generation Campaign Setup
After onboarding, your dedicated Account Manager will source data and build your customised database in our CRM, while initiating intensive training with your nominated Telemarketer(s). This training focuses on target profiles, messaging, social proof, and benefits to create a strong call structure aimed at generating sales-qualified leads within your ideal customer profile (ICP).
03
Targeted Email Marketing Strategy
03
Targeted Email Marketing Strategy
During the lead generation process, our marketing team creates targeted email campaigns to replace scattergun telemarketing with focused messaging. These emails drive website visits and direct responses, helping clients boost lead volume, engagement, and brand visibility.
04
Go Live! Get Conversions!
04
Go Live! Get Conversions!
Our team is ready to launch your lead generation programme, fully equipped to deliver high-quality appointments and leads. On your ‘go live’ date, your Account Manager will introduce you to your Telemarketers, giving you the chance to share your specialised knowledge before calls begin.
05
Report, Review, Refine & Achieve
05
Report, Review, Refine & Achieve
Continuous optimisation based on detailed reporting ensures sustained lead quality and improved conversion rates over time.
Let us help you grow today
Contact UsWhat Makes Our Legal Leads Better
Unlike generic lead generation services, our legal leads come with verified Decision Maker contact details, clear insight into their current legal provider, buying intent, and review timelines. This means:
- You engage prospects actively considering new legal representation, reducing wasted effort
- Our leads comply fully with SRA and GDPR, protecting your firm’s professional standing
We qualify leads into:
- Sales Leads – ready to speak with your solicitors now
- Marketing Qualified Leads – interested but not yet salesready, ideal for nurturing programmes
- “Dead” Accounts – prospects unlikely to convert, so you don’t waste resources
Our focus on lead quality results in higher campaign deliverability, better ROI, and stronger sales handover rates
FAQ
What is legal lead generation?
Legal lead generation involves sourcing and qualifying potential clients actively seeking legal services, adapted specifically to your firm’s expertise and compliance requirements.
How do LGS qualify legal leads?
We use a combination of data research, targeted outreach, and follow-up calls to confirm the prospect’s legal needs, decision-making authority, and readiness to engage your services
Can I choose which types of legal cases to target?
Yes. We customise campaigns to focus on your desired practice areas, such as conveyancing, commercial law, or litigation.
Are leads exclusive to my firm?
We provide both exclusive and shared lead options depending on your preferences and campaign setup
Is your service compliant with SRA and GDPR guidelines?
Absolutely. Compliance is embedded in our processes, ensuring ethical and lawful lead generation.
How do you ensure that the leads you generate are genuinely sales-ready and not just initial inquiries?
We qualify every prospect through deep-dive, non-scripted conversations designed to understand their current legal provider, buying intent and review timelines. This ensures you only receive BANT-aligned, commercially viable opportunities with prospects actively open to a legal solutions discussion now. Our approach reduces time spent on early-stage enquiries and increases the likelihood of progression once leads reach your fee earners.
What steps do you take to ensure your telemarketers understand the intricacies of our legal services?
marketers undergo intensive training during campaign setup, covering your practice areas, case types, messaging, social proof and differentiators. This ensures they communicate confidently with prospects who buy legal services, using terminology and conversation styles appropriate to the sector. It also helps establish credibility early in conversations with legally trained decision-makers.
How do you align your lead generation efforts with our sales goals and acquisition strategy?
We collaborate closely during onboarding to understand your commercial priorities, ideal client profile and service offerings. This allows us to align targeting, messaging and qualification criteria that directly support your growth strategy, with your input shaping the campaign throughout. Through this, lead generation activity directly supports revenue goals rather than vanity metrics.
What kind of reporting do you provide, and how often?
You receive detailed weekly reporting that includes call outcomes, pipeline stages, Decision Maker conversations and campaign performance metrics. Regular review meetings ensure strategic alignment and ongoing optimisation. This gives you full visibility into performance and the confidence to make informed decisions.
How do you structure your pricing for legal lead generation?
Pricing is tailored to the scale and complexity of your campaign. While most programmes include an initial setup phase, covering onboarding and telemarketer training, your Account Manager will confirm any additional costs upfront. This ensures complete transparency and no unexpected costs once campaigns are live.
What is the typical commitment length, and can the scope be adjusted mid-campaign?
Most legal clients commit to an initial campaign period that allows us to onboard effectively, build accurate data foundations and generate meaningful conversions. Scope can be scaled up or adjusted based on performance insights and evolving business needs. This ensures campaigns remain commercially effective as priorities change.
Once the campaign goes live, how do you ensure ongoing optimisation?
We use weekly reporting and bi-directional feedback to refine targeting, strengthen messaging and enhance qualification. This ensures continuous performance improvements and sustained ROI throughout the campaign lifecycle.
How do The Lead Gen Specialists ensure lead quality?
Our approach combines high-quality data sourcing, rigorous qualification, and peer-to-peer conversations that uncover genuine intent. Every lead contains full decision-maker details, insight into incumbent providers and a clear commercial reason for the conversation. This means your team receives context-rich leads rather than cold introductions.
Do you offer lead generation services for law firms of any size?
Yes. We support boutique firms, regional practices and national legal providers. Our scalable model allows you to increase resources, expand your target sector or ramp activity as your demand grows. This makes lead generation sustainable at every stage of firm growth.
How do I get started with your legal lead generation services?
Book a consultation and we’ll guide you through onboarding, data scoping and campaign design. Once set up, your dedicated telemarketers and Account Manager will begin generating qualified, commercially viable appointments. This provides a clear route from initial discussion to measurable pipeline activity.
Are commercial law leads exclusive to our firm?
Yes. Leads generated for your firm are exclusive and never shared with competitors. We operate on a commercially ethical basis to protect your competitive advantage and maintain lead integrity. This ensures your investment directly benefits your firm alone.
How do you ensure your campaigns highlight the specific benefits of our conveyancing services?
We incorporate your differentiators (faster completions, streamlined processes, competitive pricing or personalised support) into both email and telemarketing scripts. This ensures prospects understand not only what you do, but why your approach is superior. Clear differentiation helps prospects justify progressing the conversation.