Appointment Setter

What Is B2B Appointment Setting?

B2B appointment setting is a lead-generation process where we contact prospects to schedule meetings between decision-makers and our clients’ sales teams. The goal is to identify qualified prospects, engage with them, and arrange a time for a more in-depth, commercial conversation about our clients’ products or services.

By setting appointments with interested leads, our clients can streamline their sales process, save time, and ensure their teams meet with high-quality prospects ready to explore our clients services further. Using BANT qualification for B2B Appointment Setting allows us to ensure our clients only meet with Decision Makers that hold budget and authority, understand the need and where the timing is relevant.

As a commercially focused lead generation agency, we’re all about winning you new customers. Our professional B2B appointment setting services are designed to generate high-quality appointments with serious buyers looking to meet with you to understand your commercials. 

To achieve these high-quality appointments, we use BANT qualification to ensure that all Sales Qualified Leads have the right Budget, Authority, Need and Timing to consider you as a trusted supplier. This means that when your salespeople attend a meeting arranged by one of our professional appointment setters, you have the maximum chance of converting them into new, profitable clients. 

B2B Appointment Setting
Appointment Setting Service

Targeted UK B2B Appointment Setting Services

The Lead Gen Specialists’ team of professional B2B Appointment Setters possess the ability to engage with your prospects in a persuasive, professional, and targeted manner.

Our telemarketing appointment setters take a professional, tenacious and targeted approach to getting past Gatekeepers, and engaging Senior Decision Makers in peer-to-peer conversations. They achieve this by incorporating highly developed questioning techniques, and Neurolinguistic Programming into their conversations, our appointment setters arrange high-quality sales appointments for your salespeople.

Benefits Of B2B Appointment Setting

With this level of qualification, insight, market and competitor intelligence, your salespeople can attend sales appointments confident that they are meeting with a serious buyer. A buyer that is genuinely interested in exploring options to see how you can benefit them over their incumbent solution and provider.

If the prospect that we’re engaging with does not meet the timing element of BANT criteria, and poses as a misalignment with your sales cycle, we nurture these Marketing Qualified Leads until such point that they are sales ready.

In addition to our own levels of qualification, we work closely with you throughout the onboarding process, and continually thereafter, to ensure that our appointments match your bespoke criteria.

Bi-directional feedback on our appointment setting service allows us to augment the qualification process, ensuring that as your campaign progresses, your conversation rates will continually improve. We develop the appointment setting service bespoke to your needs thus delivering a significantly profitable ROI.

Our B2B appointment setting is an integral part our 5 Step Lead Generation Process, which delivers B2B appointments that will transform your business growth.

If you or your salespeople want more sales-qualified appointments, contact us to discuss our appointment setting services.

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Why Outsource B2B Appointment Setting?

Choosing the right B2B Appointment Setter

By outsourcing your B2B Appointment Setting to The Lead Gen Specialists, you will benefit from:
Sales Qualified Appointments
All appointments we generate are based on your specific criteria with serious buyers.
Quality Assurance
Any appointments generated by our team are put through our rigorous QA process.
Instant Notifications
Once through our QA process, all notifications are sent immediately allowing you to pick up on them.
Detailed Reporting
Allowing you to understand all activity, and discuss with your Account Manager.

FAQ

B2B appointment setting is a process where businesses arrange meetings between their sales teams and potential clients. The goal is to schedule appointments with qualified leads who have shown interest in your products or services, facilitating direct sales conversations.
We ensure the quality of appointments through a rigorous BANT qualification process. This includes verifying contact information, assessing the lead's interest and fit with your offerings, and using data-driven insights to prioritise high-potential leads.BANT is an acronym for: 1. Budget: Does your prospect have the budget to purchase? We determine their budget and if they have the money to allocate for your product or service.2. Authority: Does your prospect have the authority to decide to purchase? We find out the decision-makers within the organisation and if they have sign-off authority.3. Need: Does your prospect need your product or service? We find out what pain points they're experiencing and see if your solution can address them.4. Timeline: Does your prospect have a purchase timeline? We find out if there's an immediate need or if they're open to long-term investment.
The cost of our B2B appointment-setting services varies based on the scope and complexity of the project. We offer flexible pricing models to suit different budgets and needs. Please contact us for a detailed quote and to discuss your specific requirements.
We measure the success of our appointment-setting campaigns using key performance indicators (KPIs) such as the number of appointments set, appointment attendance rate, lead conversion rate, and return on investment (ROI). We provide regular reports and insights to help you track the performance and effectiveness of the campaigns.
Choosing our B2B appointment-setting services means partnering with a team of experienced professionals dedicated to helping you grow your business. We offer:
       
  • Proven strategies and techniques
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  • Customised solutions
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  • High-quality appointments
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  • Transparent reporting
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  • Ongoing support and optimisation
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