Client: County Washrooms
Sector: Commercial washrooms, fit-out & refurbishment
Services: B2B Telemarketing, Email Marketing, Data Sourcing
Partnership: 28 Months
Results: 216 qualified sales opportunities generated
A steady pipeline of the right projects, with the right decision makers
Since February 2024, The Lead Gen Specialists have generated 216 qualified sales opportunities for County Washrooms. This case study details how a commercial washroom and fit-out specialist built a predictable pipeline of new business by combining non-scripted B2B telemarketing with targeted email marketing.
About County Washrooms
County Washrooms is a commercial washroom and fit-out specialists based in Chelmsford, Essex. The company design and installs commercial washrooms, toilet refurbishments, washroom cubicles and changing places facilities, alongside wider office and education fit-out and refurbishment projects. Their works spans the education, healthcare, hospitality, leisure and commercial office sectors across Essex, East Anglia, the South East, the Midlands and beyond.
Like most fit-out and refurbishment businesses, County Washroom’s growth depends on one thing above all: a consistent flow of the right projects, in front of the right decision makers, at the right time.
Telemarketing for Fit-Out Leads
County Washrooms initially engaged with The Lead Gen Specialists to generate new sales opportunities within the sectors they specialise in. Utilising a combination of professional telemarketing, email marketing and data sourcing / enrichment, our team engaged in commercial discussions with senior leaders to secure new opportunities.
Having successfully generated new quotes for projects, County Washrooms further utilised the resource to engage with lapsed quotes.
The combination of generating new opportunities and reengaging with lapsed quotes has resulted in the generation of 216 sales opportunities for the team at County Washrooms to engage with.
Looking to Generate Fit-Out Leads?
If you’re a commercial fit-out business looking to generate new sales opportunities, book a sales and lead generation audit today with one of our Growth Strategists.
