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Catch up with the latest news and insights from Ben and Jason, our resident writers and marketing wizards.
How To Create Effective & Unique Selling Points
You need to understand what your USPs are, and how you can help to alleviate the pain points that your prospects are facing.
How to Build Brand Awareness Using Thought Leadership
Comparatively speaking to larger companies, building brand awareness is far more difficult for smaller companies. For businesses that haven't yet established a name for themselves…
Foundations of a Successful Lead Generation Strategy
In this blog we shall be looking out how you can build the right data pool for your target market.
What is a Lead?
There is a different strategy for each of the three lead types that will optimise your lead generation and close as many deals as possible.…
How to Optimise Your Marketing Strategy in the Age of LinkedIn Robots
LinkedIn is a powerful, professional network comprising 650+ Million users. Mundane tasks are already automated and human activity mimicked, but are you a human LinkedIn…
How to Build a Sales Pipeline During a Pandemic
When attempting to build a sales pipeline during a pandemic, it is important to ask yourself a few questions regarding your target customer and adjust…
Why Telemarketing Has Thrived Amidst the Digital Marketing Surge
The Art of Conversation In the digital marketing surge, telemarketing remains a cornerstone of effective lead generation and business development. It's time to re-evaluate how…
