Articles & Insights

Articles & Insights

Want to generate more traffic, increase sales, and find more customers for your products or services? We've put together a range of articles to help you.

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Does Telemarketing Still Work in 2022?

Does Telemarketing Still Work in 2022?

The days of Telemarketers reading directly off scripts and submitting high-quantity, low-quality leads are over. Modern Telemarketing is a vastly different service in 2022, but does it still work?

Luca Gaeta

Ethical Marketing: Finding the Right Balance

Ethical Marketing: Finding the Right Balance

Ethical marketing practises are only becoming more important as the years go on. With buyers being more astute when it comes to products and services on offer from a range of providers. We discuss the issues that arise when deciding if marketing efforts are ethical or not, examples of different marketing strategies and how your business can avoid any costly mistakes!

Luca Gaeta

Top Tips For Generating Leads as a College or Apprenticeship Provider

Top Tips For Generating Leads as a College or Apprenticeship Provider

Since the introduction of the Apprenticeship Levy in 2017, many colleges and apprenticeship providers have been impacted by increased competition. We have made a collection of our top-tips for generating high quality leads as an apprenticeship provider.

Luca Gaeta

4 Proven Strategies for Generating Commercial Cleaning Leads

4 Proven Strategies for Generating Commercial Cleaning Leads

With over 66,000 cleaning companies operating in the UK, we discuss the strategies you can implement to generate Commercial Cleaning Leads in a highly saturated market.

Luca Gaeta

Rising Energy Costs and What It Means for Commercial Solar Leads

Rising Energy Costs and What It Means for Commercial Solar Leads

With rising Oil, Gas and Electricity costs, Businesses and Consumers are looking at Solar and other Renewable Energy options. In a sea of providers, what can you do to ensure that you stand out from the crowd, boosting the number of sales appointments and leads your Salespeople are engaging with week?

Ben Miller

Is your calendar full of sales appointments?

Is your calendar full of sales appointments?

Is your calendar full of sales appointments? Looking to hit or exceed sales targets? Find out how to build an effective lead generation strategy.

Ben Miller

9 Ways to Generate Manufacturing & Industrial Sales Leads and Appointments

9 Ways to Generate Manufacturing & Industrial Sales Leads and Appointments

Here are some top tips for you to engage with prospects and build on that core client base.

Ben Miller

Appointment Setting Post-Covid

Appointment Setting Post-Covid

As the global economy starts to reposition itself to a post-covid environment, should we revert to face-to-face appointment setting?

Ben Miller

5 important tips to get more leads in your sales funnel!

5 important tips to get more leads in your sales funnel!

All B2B businesses are focussed on one common goal – getting more leads into their sales funnel. In today’s article, we’re going to be looking at some of the methods that you can use to generate more leads to work through your sales funnel.

Ben Miller

The Power of Modern Telemarketing

The Power of Modern Telemarketing

In this article, we shall be looking at how telemarketing has changed from the boiler room style of “hammering the phone” to becoming an effective way of generating sales qualified, and marketing qualified, B2B leads.

Ben Miller

How to choose the telemarketing company or lead generation agency best suited to your business

How to choose the telemarketing company or lead generation agency best suited to your business

In this article, we shall be looking at how telemarketing has changed from the boiler room style of “hammering the phone” to becoming an effective way of generating sales qualified, and marketing qualified, B2B leads.

Ben Miller

Email for Marketing and Lead Generation

Email for Marketing and Lead Generation

Telemarketing campaigns can be easily optimised through taking these simple steps to improve engagement rates… after all, the more decision makers you speak with, the more opportunities you’re going to generate!

Ben Miller

Top 6 reasons to outsource your telemarketing

Top 6 reasons to outsource your telemarketing

When looking at ways to increase the number of leads your salespeople have to follow up on, then telemarketing should most definitely be one tactic that you’re considering. If you are contemplating how to ramp up your lead generation activity, why should you look at outsourced telemarketing? Read on!

Ben Miller

4 tips to improve your lead generation & telemarketing campaigns

4 tips to improve your lead generation & telemarketing campaigns

For those looking to supercharge their lead generation strategies, take a look at our 4 top tips for supporting your telemarketing campaigns.

Ben Miller

Why outsourced telemarketing could be an important tool for your business

Why outsourced telemarketing could be an important tool for your business

Telemarketing for any business, whether you’re a new start up or large enterprise, can be one of the most proven methods of increasing sales leads, and ultimately your sales growth.

Ben Miller

What should you consider when searching for a B2B telemarketing company?

What should you consider when searching for a B2B telemarketing company?

What should you consider when deciding upon a supplier? In our opinion there are many things that you should be asking when speaking to any potential B2B lead generation provider!

Ben Miller

‘The Great Resignation’ does this just refer to Employees, or the Client and Supplier Relationship too?

‘The Great Resignation’ does this just refer to Employees, or the Client and Supplier Relationship too?

In this article, we are going to explore The Great Resignation from the perspective of the Supplier and Client relationship, along with providing some insight into what you can do to use the this as a prime opportunity for business growth

Ben Miller

Creating effective Unique Selling Points

Creating effective Unique Selling Points

You need to understand what your USPs are, and how you can help to alleviate the pain points that your prospects are facing.

Ben Miller

Thought Leadership – A Way of Building Brand Awareness irrespective of your business size

Thought Leadership – A Way of Building Brand Awareness irrespective of your business size

If we cannot rely upon familiarity, brand recognition and brand loyalty, then what can we as small business owners do to build this awareness from within our prospect pool?

Ben Miller

Laying the Foundations to a Successful Lead Generation Programme

Laying the Foundations to a Successful Lead Generation Programme

In this blog we shall be looking out how you can build the right data pool for your target market.

Ben Miller

What is a Lead?

What is a Lead?

Taking raw data through each stage of the prospecting cycle, and what you can do to help transform raw data into paying customers.

Ben Miller

The Age of the LinkedIn Robots

The Age of the LinkedIn Robots

Mundane tasks are already automated and human activity mimicked, but are you a human LinkedIn robot?

Ben Miller

Building a Sales Pipeline amidst a Pandemic

Building a Sales Pipeline amidst a Pandemic

In this article, we shall be sharing our top tips for building a sales pipeline in the new normal.

Ben Miller

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