Case Study
International Water Solutions
International Water Solutions Limited, IWS, specialise in water treatment and sanitisation products and have developed their very own Fogger. The Fogger disperses sanitisation product that dries on touch, enabling the user to sanitise an 8,000Sqm premises efficiently and effectively. Enabling businesses to keep their employees and customers safe from Covid-19.
What was our brief?
Our brief was to generate leads for their Fogger along with associated cleaning/sanitisation products.
After a thorough briefing and product demonstration, The Lead Gen Specialists planned a campaign encompassing Data Sourcing, Telemarketing and Email Marketing.
The Campaign
Having agreed upon an approach to target both end users, and commercial users that could introduce Fogging within their offering, The Lead Gen Specialists utilised Email Marketing to begin building brand awareness within the raw dataset.
By tracking the engagement levels from the Email Marketing, the Telemarketing was deployed to initially allow us to target those that had shown interest in the subject matter, before working through the colder data.
Over the past few months, recommendations have been made on alternate datasets that could prove to be fruitful to IWS, databases that have resulted in us generating further high-quality leads.
I initially met with Jason and one of the team for a campaign briefing session, and a demonstration of our Fogger. It was clear from the onset that both Jason and his colleague were keen to find out more about the product and how it can benefit our customers. Over the past few months that we have been working with The Lead Gen Specialists, it has been clear that they really know their onions when it comes to lead generation! We have been given regular feedback on a weekly basis, where recommendations have been made to further enhance the activity that they are undertaking, including putting forward ideas as to new sectors that we could target. We’ve been provided with a constant flow of leads that has not only helped us to build a stable pipeline of business, but we have also converted a few of them into paying customers already!
IWS Team
International Water Solutions