Legal, Solicitors & Conveyancers

Expert Lead Generation

At The Lead Gen Specialists, we understand the difficulties legal firms face when sourcing genuinely qualified sales opportunities. As one of the UK’s leading legal lead generation companies, we combine over 35 years of experience in lead generation and marketing services with broad sector knowledge to deliver compliant, conversion-ready leads specifically tailored for legal, solicitor, and conveyancing practices.

Founded in 2020 by industry veterans Jason Greasley and Ben Miller, our agency was built on a clear vision: to be more than just a provider of legal leads but a strategic partner that drives business growth through data driven, commercially focused campaigns.

Sector Expertise: Conveyancing, Litigation, Commercial Law & More

We specialise in lead generation for conveyancers and solicitor firms across multiple practice areas, including:

  • Conveyancing Lead Generation: We understand the competitive nature of conveyancing and the importance of timely, qualified opportunities. Our data and prospecting approach targets decision makers within your ideal customer profile.
  • Litigation & Dispute Resolution: We generate leads from businesses actively seeking legal representation for a variety of reasons, ensuring your firm receives inquiries with genuine case
    potential.
  • Commercial Law: Targeting decision makers in SMEs and corporates, we deliver leads looking for advice on contracts, mergers, or compliance, helping you build a profitable client base.

This sector focus ensures our team uses conversation styles, questioning techniques, and messaging that resonate specifically with legal prospects, increasing conversion rates and client satisfaction.

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Why Legal Firms Choose The Lead Gen Specialists

Legal practices across conveyancing, litigation, commercial law, and more choose us because we deliver results that matter and sales-qualified leads that convert. Our approach prioritises quality over quantity, ensuring you engage only with prospects actively looking for legal services. We fix common lead generation issues such as:
Low-quality or unvetted leads
that waste valuable time and resources
Poorly targeted campaigns
resulting in low engagement and minimal ROI
Non-compliance risks
particularly around SRA and GDPR guidelines, that can harm your reputation
Lack of insight into prospects’ readiness to buy
or review incumbent providers
Our Process

How Our Legal Lead Generation Services Work

Our proven 5-step process ensures your lead generation campaigns are tightly aligned with your sales goals and client acquisition strategy:

01
Onboarding Lead Gen Clients
01

Onboarding Lead Gen Clients

We start by understanding your firm’s USPs, differentiating statements, anecdotal stories, and an understanding of your ICP to tailor messaging that resonates with decision makers.

02
Lead Generation Campaign Setup
02

Lead Generation Campaign Setup

After onboarding, your dedicated Account Manager will source data and build your customised database in our CRM, while initiating intensive training with your nominated Telemarketer(s). This training focuses on target profiles, messaging, social proof, and benefits to create a strong call structure aimed at generating sales-qualified leads within your ideal customer profile (ICP).

03
Targeted Email Marketing Strategy
03

Targeted Email Marketing Strategy

During the lead generation process, our marketing team creates targeted email campaigns to replace scattergun telemarketing with focused messaging. These emails drive website visits and direct responses, helping clients boost lead volume, engagement, and brand visibility.

04
Go Live! Get Conversions!
04

Go Live! Get Conversions!

Our team is ready to launch your lead generation programme, fully equipped to deliver high-quality appointments and leads. On your ‘go live’ date, your Account Manager will introduce you to your Telemarketers, giving you the chance to share your specialised knowledge before calls begin.

05
Report, Review, Refine & Achieve
05

Report, Review, Refine & Achieve

Continuous optimisation based on detailed reporting ensures sustained lead quality and improved conversion rates over time.

Let us help you grow today
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What Makes Our Legal Leads Better

Unlike generic lead generation services, our legal leads come with verified Decision Maker contact details, clear insight into their current legal provider, buying intent, and review timelines. This means:

    • You engage prospects actively considering new legal representation, reducing wasted effort
    • Our leads comply fully with SRA and GDPR, protecting your firm’s professional standing

We qualify leads into:

      • Sales Leads – ready to speak with your solicitors now
      • Marketing Qualified Leads – interested but not yet salesready, ideal for nurturing programmes
      • “Dead” Accounts – prospects unlikely to convert, so you don’t waste resources

Our focus on lead quality results in higher campaign deliverability, better ROI, and stronger sales handover rates

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