Lead Database Building & Profiling Services

Data Profiling and Cleansing

Profile & Cleanse Your Marketing Data

Do your prospects buy on a cyclical basis? Do you know when is the best time for you to be reaching out to prospects looking to buy your services now?

The Lead Gen Specialists have the ability to build, cleanse and enhance your data using a mix of desk based and telephone research. Culminating in a cleansed, marketing ready database for you to proactively prospect and market to.

Database Building
Best Practices for Data Cleansing

Building a Bespoke Database for Qualified Decision Makers & Key Sales Information

At The Lead Gen Specialists, we provide our clients with the power to prospect and market to their ideal customers when they’re most likely to buy their solutions. We will ascertain important factors such as who the members of the Decision-Making Unit (DMU) are and it’s structure, who your target prospects are currently buying from, what they are currently buying and any pain-points that may be associated, and most importantly… when they are next going to review their incumbent solutions!

With this valuable information, you will have the power to ensure that your products or services are in front of Senior Decision Makers when they are actively reviewing their incumbent solution and ready to consider alternate providers. Whether you are looking to include this data within your email marketing platform, or you are looking to deploy intelligent Telemarketing activity to engage with Decision Makers at the right time, having a qualified database of prospects with the review dates of their incumbent solutions will add rocket fuel to any outbound marketing activity that you undertake. All Database Building & Profiling projects, whether ad hoc or ongoing, are conducted by our highly skilled data researchers, using a mix of desk based and telephone research to establish this key information for your campaigns.

If you would be interested in adding rocket fuel to your sales and marketing activity, with cleansed data, qualified Decision Makers, and review dates, get in touch today and find out more!

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Data Cleaning

Why should you cleanse your data?

By outsourcing your Database Building & Profiling to The Lead Gen Specialists, you will benefit from:
Qualified Decision Makers
All prospecting and marketing activity relies heavily upon the quality of the data that you use.
Deep Insight & Knowledge
An understanding of what your prospects are buying, from who and their renewal / review dates.
Accurate Data
Accurate data that will positively impact your ongoing marketing and lead generation activity.
Positive ROI
Using enhanced data will further increase the ROI on your marketing and sales budget.

FAQ

Database building and profiling involve creating and maintaining a comprehensive database of potential clients or contacts. This process includes collecting, organising, and analysing data to ensure it is accurate, up-to-date, and relevant to your business needs.
We ensure the accuracy of our data through a rigorous verification process. This includes cross-referencing data from multiple sources, using automated tools to detect and correct errors, and conducting regular updates to keep the information current.
A database should be updated regularly to ensure the information remains accurate and relevant. Depending on the industry and the nature of the data, updates can be done monthly, quarterly, or annually. Regular updates help maintain data integrity and improve the effectiveness of your marketing and sales efforts.
We take data privacy and compliance very seriously. We adhere to all relevant data protection regulations, such as GDPR, and implement strict security measures to protect the data we collect and manage. We also ensure that our data collection practices are transparent and ethical.
A well-maintained database offers several benefits, including:
       
  • Improved targeting and segmentation
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  • Increased efficiency in marketing and sales efforts
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  • Enhanced customer insights and personalisation
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  • Higher conversion rates
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  • Better decision-making based on accurate data
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