LinkedIn Lead Generation
LinkedIn Lead Generation
Lead Generation Services Utilising LinkedIn Prospecting to enhance and create additional touchpoints.
How LinkedIn’s 650+ Million users engage and interact has changed significantly over recent years. For any sales and marketing professional looking to generate new sales leads utilising LinkedIn, this needs to be recognised.
At The Lead Gen Specialists, we understand the significant shift in buyer behaviour, and therefore how we use LinkedIn within our campaigns has changed. Ultimately, allowing us to use LinkedIn to generate additional touch points, rather than being a sole focus within any of our lead generation campaigns.
Generating Leads on LinkedIn
How has LinkedIn Lead Generation Changed, and how do we use LinkedIn to help generate sales qualified leads and appointments?
By understanding how people like to be engaged, our professional team can utilise their experience and knowledge to engage Senior Decision Makers proactively. To ensure that we maximise the number of connection requests accepted and generate peer-to-peer discussions, we incorporate the new way of selling: By engaging with people, like people.
Having taken the time to understand your prospect’s persona, we can start to understand their wants, needs, desires and fears, which means, we can deliver messaging that is not only relevant to them, but is likely to also resonate.
How do you benefit from working with LinkedIn prospecting specialists as part of your lead generation strategy?
When aligned with professional B2B Telemarketing, your Telemarketer further immerses themselves within your Sales & Marketing Function. We shall create a bespoke LinkedIn profile for them, with a Sales Navigator licence allowing them to build a network matching your ideal customer profile. When combined with telemarketing activity, your Telemarketer will send connection requests as they engage, along with sending relevant content from your website or LinkedIn company page. This further increases both the number of touch points that each prospect is receiving whilst improving brand awareness.
LinkedIn possesses over 650+ Million users, and by prospecting to these Decision Makers effectively, you can generate immediate sales opportunities and build relationships with prospects who have a need but are not ready to buy from you… yet!
Begin your LinkedIn prospecting journey today!
If you would be interested in discovering how an integrated lead generation campaign could benefit your business’ growth, get in touch to find out more today.
