LinkedIn Lead Generation

Lead Generation Services Utilising LinkedIn Prospecting to enhance and create additional touchpoints.

How LinkedIn’s 650+ Million users engage and interact has changed significantly over recent years. For any sales and marketing professional looking to generate new sales leads utilising LinkedIn, this needs to be recognised.

At The Lead Gen Specialists, we understand the significant shift in buyer behaviour, and therefore how we use LinkedIn within our campaigns has changed. Ultimately, allowing us to use LinkedIn to generate additional touch points, rather than being a sole focus within any of our lead generation campaigns.

LinkedIn Lead Generation
Generating Leads on LinkedIn

How has LinkedIn Lead Generation Changed, and how do we use LinkedIn to help generate sales qualified leads and appointments?

By understanding how people like to be engaged, our professional team can utilise their experience and knowledge to engage Senior Decision Makers proactively. To ensure that we maximise the number of connection requests accepted and generate peer-to-peer discussions, we incorporate the new way of selling: By engaging with people, like people.

Having taken the time to understand your prospect’s persona, we can start to understand their wants, needs, desires and fears, which means, we can deliver messaging that is not only relevant to them, but is likely to also resonate.

How do you benefit from working with LinkedIn prospecting specialists as part of your lead generation strategy?

When aligned with professional B2B Telemarketing, your Telemarketer further immerses themselves within your Sales & Marketing Function. We shall create a bespoke LinkedIn profile for them, with a Sales Navigator licence allowing them to build a network matching your ideal customer profile. When combined with telemarketing activity, your Telemarketer will send connection requests as they engage, along with sending relevant content from your website or LinkedIn company page. This further increases both the number of touch points that each prospect is receiving whilst improving brand awareness.

LinkedIn possesses over 650+ Million users, and by prospecting to these Decision Makers effectively, you can generate immediate sales opportunities and build relationships with prospects who have a need but are not ready to buy from you… yet!

Begin your LinkedIn prospecting journey today!

If you would be interested in discovering how an integrated lead generation campaign could benefit your business’ growth, get in touch to find out more today.

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Generating Business Leads from LinkedIn

Effective LinkedIn Lead Generation Campaigns

By outsourcing your LinkedIn Lead Generation to The Lead Gen Specialists, you will benefit from:
Effective LinkedIn Messaging
Messaging designed to engage and prompt Senior Decision Makers in a conversation.
Increased Touch Points
Increased mediums with which to engage.
Improved Brand
A large network of 1st Degree Connections & Decision Makers in your key target sectors.
Increased Company Following
A larger following on your Company's LinkedIn page interested in seeing your content.

FAQ

LinkedIn lead generation is the process of using LinkedIn to identify and attract potential business clients (leads). This involves leveraging LinkedIn's vast network of professionals to connect with decision-makers, engage with them, and convert them into customers.
LinkedIn offers several benefits for lead generation, including access to a large network of professionals, advanced targeting options, the ability to build relationships with decision-makers, and tools to track and measure the effectiveness of your campaigns.
We handle follow-ups with LinkedIn leads by sending timely and relevant messages, providing additional information or resources, and scheduling calls or meetings to discuss their needs further. Consistent follow-up is key to nurturing leads and moving them through the sales funnel.
We measure the effectiveness of LinkedIn lead generation campaigns using key performance indicators (KPIs) such as the number of leads generated, engagement rate, connection acceptance rate, message response rate, and return on investment (ROI). Regular reporting and analysis help us optimise the campaigns for better results.
The results from LinkedIn lead generation can vary depending on factors such as your industry, target market, and the specific strategies employed. Generally, you can expect to see an increase in high-quality leads, improved engagement with decision-makers, and a higher conversion rate over time.