Data Profiling and Cleansing
Profiling & Cleansing your Marketing Data
Do your prospects buy on a cyclical basis? Do you know when is the best time for you to be reaching out to prospects looking to buy your services now?
The Lead Gen Specialists have the ability to build, cleanse and enhance you data using a mix of desk based and telephone research. Culminating in a cleansed, marketing ready database for you to proactively prospect and market to.
Best practices for Data Cleansing
Building a Bespoke Database for Qualified Decision Makers & Key Sales Information
At The Lead Gen Specialists, we provide our clients with the power to prospect and market to their ideal customers when they’re most likely to buy from you. We will ascertain who the members of the Decision-Making Unit (DMU) are, who they are buying from, what they are buying and most importantly… when they are next going to review! With this valuable information, you will have to power to ensure that your products or services are in front of Senior Decision Makers when they are actively reviewing their incumbent solution.
Whether you are looking to include this data within your email marketing platform, or you are looking to deploy intelligent Telemarketing activity to engage with Decision Makers at the right time. Having a qualified database of prospects, with review
dates will add rocket fuel to any outbound marketing activity that you undertake. Telemarketing activity to engage with Decision Makers at the right time. Having a qualified database of prospects, with review dates will add rocket fuel to any outbound marketing activity that you undertake.
All Database Building & Profiling projects, whether ad hoc or ongoing, are conducted using our highly skilled data researchers using a mix of desk based and telephone research to establish this key sales information.
If you would be interested in adding rocket fuel to your sales and marketing activity with cleansed data, qualified Decision Makers and review dates… get in touch today to find out more!
Why should you cleanse your data?
By outsourcing your Database Building & Profiling to The Lead Gen Specialists, you will benefit from:
- Qualified Decision Makers
- All prospecting and marketing activity relies heavily upon the quality of the data that you use.
- Deep Insight & Knowledge
- An understanding of what your prospects are buying, from who and their renewal / review dates.
- Accurate Data
- Accurate data that will positively impact your ongoing marketing and lead generation activity.
- Positive ROI
- Using enhanced data will further increase the ROI on your marketing and sales budget.