Nurturing Marketing Qualified Leads through their buying journey
Do you have a long sales cycle? Do you have the resources internally to touch base with prospects and move them along the sales cycle, transforming them from marketing qualified leads to sales ready prospects?
The Lead Gen Specialists have the ability to create a full scale sales prospecting programme to nurture your qualified prospects until they are sales ready.
Best practices in sales prospecting
Building a Full Scale, Lead Nurturing Programme to Convert Marketing Qualified Leads into Sales Ready Prospects!
Throughout any form of lead generation or prospecting campaign, you will qualify prospects into three primary statuses:
1. Sales Leads – Prospects that are ready to engage with your salespeople now.
2. “Dead” Accounts – Suspects that either have little interest in changing their incumbent solution, or do not have a need for your products or services.
3. Marketing Qualified Leads – Prospects that have been qualified with Decision Maker contact details, an understanding of what they’re currently buying but are not at a stage where they can currently review their solution.
These Marketing Qualified Leads need to go through a comprehensive lead nurturing programme to ensure that when
they are sales ready, your brand is at the forefront of their mind.
With an effective, well thought out and well executed lead nurturing programme, you can transform your lead generation and marketing efforts significantly.
Focussing your efforts on the prospects that are most likely to buy from you, and at the right time!
The Lead Gen Specialists team of prospecting professionals will work with you to ensure that when your prospects are ready to review their incumbent solution, it is you that they are meeting with… not your competitors!
If you’re looking increase the number of customers you win this year, get in touch today with one of our team to find out how we can work with you to transform your lead nurturing programme.
Sales Prospecting Campaign
Why should you nurture Qualified Prospects?
By outsourcing your Prospect Nurturing to The Lead Gen Specialists, you will benefit from:
- Dep Insight & Knowledge
- An understanding of what your prospects are buying, from who and their renewal / review dates.
- Positive ROI
- Using enhanced data will further increase the ROI on your marketing and sales budget.
- Qualified Decision Makers
- All prospecting and marketing activity relies heavily upon the quality of the data that you use.
- Sales Qualified Leads
- Sales Qualfiied Leads with Senior Decision Makers looking to buy your products and services.