Avery Weigh-Tronix is one of the UK’s leading metrology calibration providers and a world leading supplier of weighing scales, systems, and equipment.
What was our brief?
Having recently launched a range of new calibration services and obtained UKAS accreditation for their new calibration lab, Avery Weigh-Tronix were keen to built on their existing client base for their Calibration Select service within the UK.
Our brief was to source data for key decision makers with Avery Weigh-Tronix’ chosen target markets within the UK, to deliver outbound lead generation activities for the Calibration Select brand. The Objective was to generate a qualified database of Marketing Qualified Leads and Sales Qualified Leads where the timing was right to enable Avery Weigh-Tronix to deliver competitive quotations.
The Telemarketing Campaign
Having taken a full brief from the Avery Weigh-Tronix team and sourced the relevant data, The Lead Gen Specialists deployed Telemarketing resource to identify and build a comprehensive database of qualified decision makers.
Once qualified, The Lead Gen Specialists engaged with decision makers to ascertain the prospect’s requirements and arrange either a quote or face-to-face appointment. To date, The Lead Gen Specialists have worked closely with Avery Weigh-Tronix to identify additional markets and provided support for smaller targeted acquisition projects.
