DriveTech, from the AA, provides businesses with quality driver risk management and training for their drivers. Providing their services across 95 countries, DriveTech has a comprehensive range of services to better enable their clients’ Drivers make better driving decisions, whilst reducing costs among the fleet.
What was our brief?
Initially DriveTech tasked The Lead Gen Specialists with building a database, and then prospecting to the top 100 companies by fleet size within the UK. With an established salesforce, the leads generated would then be passed to the relevant salesperson within DriveTech to follow up and engage with. Subsequently, having completed the initial database build, and prospecting via Telemarketing and Email, DriveTech tasked us with prospecting to data that was obtained from various exhibitions.
The Campaign
Having built a bespoke database of the top 100 companies by fleet size, a mixture of desk based research and telemarketing was undertaken to identify key decision makers within each of the businesses, and to present DriveTech’s solution. The key focus was generation of both sales qualified leads that could be passed across, and marketing qualified leads that could be nurtured over the longer term.
Additional datasets have both been discussed, approved, and sourced by The Lead Gen Specialists to further enable us to build a pipeline of business for DriveTech through a mixture of Telemarketing, Email and Desk Based Research.
