Client: Essex County Council
Sector: Education / Public Sector
Service: Telemarketing to Schools & Education Lead Generation
Project: Wraparound Childcare Funding Outreach
The Challenge
Essex County Council’s Early Years and Childcare (EYCC) team needed a trusted partner to deliver targeted lead generation for the public sector. The goal was to contact all primary schools in Essex and inform them about the new Government funding for wraparound childcare – enabling schools to offer before and after school care (8AM – 6PM, term time) to support working families.
As a leading provider among education lead generation companies, The Lead Gen Specialists were chosen to:
- Directly engage with 305 primary schools through professional, peer-to-peer telemarketing.
- Identify schools’ current wraparound childcare provision and encourage applications for funding.
- Uncover and address barriers to applying, providing schools with actionable support.
- Deliver transparent, data-driven reporting to Essex County Council.
Our Telemarketing Approach
With a reputation for effective education lead generation, our team worked closely with Essex County Council to design and execute a campaign that delivered results.
Key steps included:
- Developing a bespoke telemarketing structure and FAQ sheet, tailored for the education sector and approved by the EYCC team.
- Assigning a dedicated education lead generation team to ensure consistency and sector expertise.
- Segmenting outreach by EYCC’s priority list, optimising coverage, and engagement.
Our telemarketing to schools approach focused on:
- Engaging directly with School Business Managers and Head Teachers – the key-decision maker for education lead generation.
- Assessing each school’s wraparound childcare status and providing clear, relevant information about funding opportunities.
- Addressing common barriers such as staffing, available spaces and parental demand.
- Offering additional support through webinars and referrals to third-party childcare providers.
- Sending branded ECC follow-up emails with FAWs and links to support sessions.
The Telemarketing Results
- 305 primary schools targeted and contacted via telephone and email.
- 391 in-depth conversations with decision makers.
- 35 high-quality opportunities identified, with School Business Managers and Head Teachers supported to apply for funding.
As a specialist in education lead generation, The Lead Gen Specialists delivered:
- Comprehensive daily and weekly reporting, highlighting key insights and recurring challenges.
- Booked appointments for further council support, maximising the impact of the campaign.
- Actionable feedback to help Essex County Council continually improve their outreach and support resources.
The Impact of Professional Education Lead Generation
This public sector education lead generation project resulted in a significant uplift in school awareness and engagement with the wraparound childcare funding scheme. Schools overcame initial concerns – such as staffing, space, or uncertainty about parental demand – thanks to clear, consultative conversations and ongoing support.
By leveraging our expertise in telemarketing to schools and our proven process as one of UK’s leading education lead generation companies, we helped Essex County Council advance their goal of ensuring every working family in Essex can access high-quality, affordable childcare.
Looking for Education Lead Generation Results?
If you’re a local authority, public sector organisation or business looking for expert education lead generation and want to partner with one of the UK’s most effective lead generation companies, get in touch today. We will help you reach key decision makers, overcome barriers, and deliver measurable results through best-in-class telemarketing to schools and educational institutions.
