Grey Simmonds Foodservice Equipment are a UK based business specialising in the design, supply, and installation of commercial kitchens and bars. Established in 1973, Grey Simmonds have decades of experience working within the hospitality sector providing a range of services from initial design and 3D visualisation through to a fully managed fitout.
In addition, Grey Simmonds have the ability to provide their clients with equipment such as ware washing solutions, food preparation equipment, cooking appliances through to food display and coffee machines.
The Hospitality Marketing Campaign
Grey Simmonds Foodservice Equipment were looking for a hospitality marketing agency to provide a telemarketing campaign designed to generate new sales leads. Having engaged with us due to our experience in hospitality marketing, Grey Simmonds Foodservice Equipment utilised our professional lead generation services to prospect to independent bars, cafes, hotels and restaurants with the view of generating new sales opportunities with prospects that were interested in having a commercial discussion around their three primary services:
- Rented Catering Solutions
- Purchase of Catering Equipment
- Full-Scale Design, Fit and Refurbishment of commercial kitchens and bars
To generate these new, high-quality sales appointments, a lead generation strategy was developed for Grey Simmonds Foodservice Equipment consisting of: Data Sourcing, Email Marketing and Telemarketing.
What Do Grey Simmonds Have to Say About The Lead Gen Specialists?
As part of our growth plans, we spoke with several hospitality marketing agencies in order to find the perfect fit for our growth plans. Having met with Jason, it was evident that Jason and the team at The Lead Gen Specialists had proven experience in conducting hospitality marketing, working with their existing clients to generate new, well qualified sales leads.
As part of the initial meetings, we met with Joe – our Account Manager who took a detailed brief and explained the process for going live. Throughout the campaign, Joe and Sonny (our Telemarketer) have met with us weekly to walk through the weekly reports, and provide updates on the pipeline, and leads that they have generated for us. We found this to be incredibly valuable, as it have us as good understanding of the lead generation activity being undertaken, along with us gaining information on the market.
In the first three months of activity, the team have generated us 21 sales leads for our team to engage with.
The experience that we have had with The Lead Gen Specialists to date has been a positive experience.
