John O'Conner Grounds Maintenance - Lead Gen Specialists UK

John O’Conner Grounds Maintenance

Grounds Maintenance Lead Generation

Client: John O’Conner Grounds Maintenance

Sector: Facilities Management / Grounds Maintenance

Services: Telemarketing, Email Marketing, LinkedIn Prospecting & Data Sourcing

Who are John O’Conner Grounds Maintenance?

John O’Conner Grounds Maintenance is a family run, professional and award winning company that works with their clients providing services such as landscaping, grounds maintenance, arboriculture and pest control.

Established in 1969, John O’Conner pride themselves on being independent, privately owned and maintaining high standards for their clients, and for their people and resources too.

The Challenge

John O’Conner enquired with The Lead Gen Specialists to develop a high-performing lead generation engine to help them achieve their growth ambitions. As a well-established business, John O’Conner was looking for new sales leads, but more importantly for opportunities that they could convert into new, profitable clients.

Following an initial meeting, John O’Conner decided to move forward utilising the following services:

Data Sourcing
Professional B2B Telemarketing
Email Marketing
LinkedIn Prospecting

This ultimately gave them the resources required to engage with Senior Decision Makers, build a solid pipeline and new sales opportunities.

Our Lead Generation Approach

By working closely with the team at John O’Conner, over the last 9 months, we have generated 69 high-quality sales opportunities with prospects looking to have a commercial discussion surrounding their grounds maintenance requirements. Targeting sectors including (but not limited to) Education, Healthcare, Travel, Business Parks and large Manufacturers.

By taking a multi-pronged approach to generating sales opportunities, we have generated both new opportunities, and a strong pipeline of prospects, recording data on their incumbent solutions, pain points and longer-term objectives that can be nurtured until such point that they are sales ready.

As a commercially focused agency, whilst leads are important, we are firm believers in working closely with our clients as an extension of their sales and marketing function. This close working relationship allows both lead generation of immediate opportunities with prospects who are BANT qualified and looking for a commercial discussion surrounding strong and urgent needs, whilst building a bespoke database of qualified prospects, with deep marketing intelligence allowing us to nurture them until such point that they can engage with sales.

Working with The Lead Gen Specialists has allowed us to develop a steady flow of sales leads and appointments. When first engaging with LGS, we entered a 3-month agreement. 9 months on, and we're still working with Joe (our Account Manager) and the two Telemarketers Jack and Paul. From our initial meeting it was clear that the team were keen to truly understand who we are, and what we were looking to achieve. It made a refreshing change from being promised more leads than could be delivered, whereas LGS worked with us to identify what a great opportunity to us looks like. As with any new lead generation agency, it took a few weeks to start seeing the results, however, since the first appointment that Paul generated for us, we have seen a steady flow ever since. The weekly meetings with Joe and the team have also proved beneficial in showing us activity and results, but also in understanding the pipeline, the opportunities generated and the level of conversations being had. Having tested the team, and, as a result of their results, we have subsequently opened new locations for our Telemarketers to prospect in. If you're looking for a true partnership with an agency that not only understands lead generation, but possess an abundance of commercial acumen and sales knowledge, I'd recommend The Lead Gen Specialists to anyone serious about growth.