Mödel Signage Solutions work with their clients to develop, design, and install wayfinding, signage, and branding solutions to their clients throughout the UK. Mödel pride themselves on working with their clients to develop quality, durable products that both make a positive impact and reinforce the organisations brand.
What was our brief?
Mödel Signage Solutions were looking to increase their customer base across three primary sectors:
- Education
- Local Government
- Healthcare
In addition, managing their Marketing Automation platform, creating, and sending out email campaigns.
Having utilised the services of Lead Generation agencies previously, Mödel were looking to partner with an agency that could help them achieve their growth aspirations.
By utilising the combination of email marketing and telemarketing, Mödel wanted to increase brand awareness among their target demographic, in addition to nurturing prospects who have planned projects, but were not at a point where they are ready to meet with sales and also to generate immediate sales opportunities.
The Telemarketing Campaign
Telemarketing and email marketing are a great combination as it allows you to build awareness within the data set, prioritise those who are indicating an interest for calling and nurture marketing qualified leads.
Having taken a full brief from Mödel Signage Solutions, The Lead Gen Specialists commenced the marketing campaign with the ultimate focus of generating sales qualified appointments and leads with prospects interested in having a commercial discussion.
One of several key focuses of Mödel when engaging with The Lead Gen Specialists was to ensure that the quality of the sales opportunities generated was highly qualified leads with planned projects.
