YorkTest are a leading health and well-being company based in York. Possessing over 40 years of heritage, YorkTest works with their clients to identify food intolerance and allergies in order to provide individuals with the information required to make positive changes, and to gain a better sense of health and wellbeing. As a leading home health test provider, their range of intolerance and allergy tests are designed to empower their clientele with the knowledge to understand their health and well-being. In addition to providing guidance as to how to overcome these underlying and negatively impactful ailments.
What was our brief?
YorkTest engaged with The Lead Gen Specialists to provide them with a daily telemarketing resource, allowing them to build their business-to-business user base. The initial brief comprised of profiling and sourcing a database of 1,000 prospects that mirrored YorkTest’s ideal customer profile (ICP).
Having sourced a database of prospects within YorkTest’s ICP, The Lead Gen Specialists then utilised our professional telemarketing service to generate sales qualified appointments with HR professionals within the Legal and Accounting sector. The purpose of these meetings was to discuss how YorkTest can partner with businesses to offer their range of intolerance tests to employees as an employment benefit.
The Telemarketing & Lead Generation Campaign
Using the database of prospects, our telemarketing team began calling the agreed industry sector to generate sales qualified appointments with Senior HR Directors and Managers. The structure of these calls was to understand the business’ existing health and well-being strategy and to discuss how YorkTest could partner with, and provide monumental benefit to both the business and its employees.
Whilst we are all aware of the significant impact that food intolerances can have on people, they can often be overlooked. Symptoms can range from mild ailments including headaches and bloating, to depression, anxiety and skin conditions.
As the campaign progressed, it became evident that prospects were interested in YorkTest’s full spectrum of tests. Fast forward to 10 months on and The Lead Gen Specialists are now incorporating email marketing and telemarketing to generate leads across a multitude of sectors. With a database of c.12,000 prospects, The Lead Gen Specialists are conducting sequential email marketing, and daily telemarketing to engage, converse and convert prospects into qualified appointments. These prospects are interested in having commercial discussions with YorkTest’s leadership team about how they can partner with them to provide a range of heal and well-being tests for their employees.
