How to Choose the Right Lead Generation Agency

In this article, we shall be looking at how telemarketing has changed from the boiler room style of “hammering the phone” to becoming an effective way of generating sales qualified, and marketing qualified, B2B leads.

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Outsourced lead generation, when done correctly, can be a highly powerful way of generating new sales opportunities.

The question is, how would you choose the telemarketing company or lead generation agency that is best suited to your needs? Furthermore, What B2B lead generation services do they offer, and can they successfully deliver your message to your prospects and generate new sales opportunities?

It can be a daunting process, which is why we have put together this guide to assist you in selecting the best telemarketing company or lead generation agency for your company!

Learn About the Lead Generation Services They Provide

Many B2B lead generation companies offer a range of different services, from telemarketing to email marketing to pay-per-click.

A few factors will frequently drive your choice of B2B lead generation company, such as:

  1. Your product offering

    If you’re selling a subscription-based service with a low contractual value, you may look at email marketing, social media prospecting or perhaps even pay per click.

    If, however, you’re selling a premium solution, a telemarketing agency may be better suited to building a pipeline of marketing qualified leads and a solid contact list in addition to generating face-to-face appointments due to their generally higher quality score.

  1. Your sales process

    Pay-per-click advertising may prove to be a costly method of marketing for you if you need to meet with your prospects in person or over Zoom, Microsoft Teams, or both. Especially if your website doesn’t answer any questions that they may immediately have, in this instance live chat would be a very valuable tool.

    A B2B appointment setter, on the other hand, will be able to segment your audience, engage with your prospects, understand their pain points, build a solid sales pipeline and present a business case for why they need to meet with you.

    However, if you sell through your website, then pay-per-click or email marketing tools/solutions are going to be the right route to market for you.

These are just a few of the services offered by lead generation companies; there are also a variety of digital marketing services available such as SEO, content, video, in-depth market research and so on. Do you want to generate leads or establish your brand?

When you take these things into account, you need to understand what the lead gen company has to offer you! Are they just telemarketing agencies or do they offer a range of lead generation services to provide an integrated campaign?

Do They Have Experienced B2B Appointment Setters?

If you’ve narrowed it down to the fact that you do need a telemarketing agency to assist you with lead generation, how experienced at their B2B agents?

Experienced B2B agents, whilst they may not have worked in your sector, will be able to engage with senior Decision Makers form their contact list and generate those coveted new opportunities through a well-researched sales pipeline. More so in the B2B lead generation agencies, this is something that you should most definitely be considering when engaging with any B2B lead generation company.

Are they happy for you to regularly engage with your Telemarketer? This is one of the most important aspects of any successful lead generation service!

By regularly speaking with your Telemarketer, they will pick up your knowledge and incorporate this into their conversations. consequently, they will generate higher quality opportunities that you can sell to!

When first engaging with a potential lead generation company, there can be a lot to take in, and we believe it is critical to take the time to understand who you are and how we can best generate those all-important sales-ready leads!

To speak with one of our Lead Gen Specialists call 03332 400 054 or email

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Find out more about our lead generation services or get in touch with a member of our team.